2024. 1. 16. 06:35ㆍ카테고리 없음
Depending on the location, Parlapiano said, the share of 18-25 year-olds on the app “hovers around over 50%.” Tinder, which got its start on college campuses, wants to be the introduction into the world of online dating. Because of where Tinder is in culture, is a rite of passage,” said Nicole Parlapiano, the company’s vice president of marketing for North America. “I think that we forget that, for someone who’s 18 or 19, they’re not tired, they just started, and there’s positivity and excitement.
They make matches simply for conversation, to practice flirting, or for a little self-esteem boost. They are more flexible in that they are looking for everything from sex, to relationships, to “ situationships,” to travel companions.
Gen Z has arrived, and its members have a different attitude toward Tinder than their predecessors.
But that may not be that big of a problem for the company because the plurality of its users are younger. Millennials are tired of the swiping game on Tinder and its persistent reputation as a hook-up app.